Our Lightbulb Moment

  • There are brands for compression, brands for pretty and brands that claim comfort. Those comfort brands didnโ€™t work for anyone we knew that had womenโ€™s health issues.

  • We tried them all and met many women who did the same. Sizes too big, not wearing any, these were the solutions that women were trying and unhappy about.

  • So we knew we had to do something for women who want comfortable and adorable underwear that worked for their sensitivites.

Our Mission

Diddi & Bea was created to provide a comfortable and non-irritating underwear and clothing for women who struggle with pelvic area sensitivity.

A note from the founder

I never expected to start an underwear company. I ended up here due to an injury that required 3 surgeries. After that final surgery that fixed the worst of my problems I have been recovering with the help of different gentle therapies and changes in lifestyle.ย 

I've had really good progress getting back as much as possible but I continued to struggle with a very basic article of clothing, the first thing we put on in the morning. Underwear. I tried every style I could find and always tried sizes larger than I am, but still I found they pulled in my hip crease and cause a lot of pain. They all had elastic or a tight line from 'seamless' edges that also created a tension that pulled sideways and up..ย 

My mother had taught me to sew as a child and I spent many professional years working as an engineer. Those two skills together led me to believe I could find a solution to my problem. Once I found the solution, I started asking around and discovered that I was not alone in my discomfort, and so Diddi and Bea was born.

- Holly Zhang, Founder and CEO

Meet the friendship behind our name

Holly explains their embodiment of friendship as simple and authentic: sipping tea, sharing laughs, and solving puzzles together.

Celebrate with us!

Diddi and Holly ^

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